Creating an Effective Attendee Landing Screen for Your Expo Event

Your Attendee Landing Screen serves as a critical marketing tool for your Expo event, providing the first impression for prospective participants. This is where attendees can learn more about your event and complete their registration. 

 

Accessing the Attendee Landing Screen

  1. Navigate to your Event Home.
  2. Select Landing Screen from the sidebar.

Types of Attendee Landing Screens

There are two types of attendee landing screens available:

  1. Default Landing Screen:
    • choose from two templates:
      • Full-Screen Splash: Displays a full-screen background image.
      • Half-Screen Splash: Displays a cropped version of the background image.
    • Use a pre-provided background image or upload your own. For best results:

      • Follow the recommended image dimensions.

      • Avoid images with text or logos.

  2. Custom Landing Screen

    • Design and host your own landing screen outside of Hiring Events.

    • Enter the custom landing screen URL under Design and upload an image for the login screen background.

    • Include a call-to-action button or link on your custom landing screen that directs users to your event’s Hiring Events login page. You can find the Login URL on your Event Home page.

Designing Your Default Landing Screen

  1. Set Accent Colors: Select a color scheme to complement your event branding.
  2. Configure Event Details

    • Under Advanced, the "Show Event Info" option is checked by default. This displays your event details (e.g., date, time, and description) over the background image.

    • If your custom image already includes event details, you can uncheck this option. Always use the Preview feature to verify the design.

  3. Add Content

    • Upload your Event Logo and provide details about your event's focus, target audience, and key benefits.

    • Use the Rich Text Editor to customize font size and color, and to add links or images.

    • Event logos and descriptions are displayed at the center of your landing screen.

  4. Other Settings

    • Add a quote, testimonial, or tagline relevant to your organization or event.

    • Embed a video about your organization or the event.

    • Optionally include a contact email or link to additional event resources.

  5.  Event Instructions
    • By default, step-by-step instructions guide attendees on how to register and participate in the event.

    • You may edit or disable these instructions.

  6. Embedded Video

    • A Hiring Events-produced instructional video for attendees is included by default. While it’s highly recommended, you can replace or remove it as needed.

  7.  Social Media Links
    • Use the Social Settings section to link your organization’s social media pages. These will appear at the bottom of the landing screen.

Highlighting Exhibitors

  • Terminology: By default, organizations with booths are referred to as "Exhibitors," and attendees as "Participants." Use the Audience Settings section to adjust these terms if necessary.
  • Exhibitor Logos and Sponsorships
    • If you’ve created sponsorship or package tiers, you can highlight certain exhibitor logos at the top of the landing screen.
    • Use the Exhibitors’ Logo section to add names and logos for each tier.

Custom Landing Screens

If you prefer to design and host your landing screen outside Hiring Events, follow these steps:

  1. Choose Custom Landing Screen under the Design section.
  2. Enter the URL of your hosted landing screen.
  3. Include a clear call-to-action link or button on your hosted screen that directs visitors to Hiring Events event login page. This ensures attendee registration is captured through the Hiring Events platform.

Your Attendee Landing Screen is a pivotal element in promoting your Expo event and engaging your audience. For additional guidance or troubleshooting, visit our Help Center or contact support.

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